You can't just knock out the equivalent of Rocky if you don't compound ideation before.
Everyone knocks spending time reading, pondering, procrastinating, thinking and everyone will tell you to just take action.
Action has its time and its place, but if you are to create a business, you want to spend more time on the business than in the business. You want to know what needs to be done, and then outsource it. In terms of content and value creation, you want to compound information.
This is suuuuper important. Yes, perhaps people are making money, and like the tortoise and the hare, they are sprinting to the finish line, but your ideation compounding, even if seemingly slow at first, is what will set you appart in your ability to create valuable content later on. I know this, because this is exactly what I did.. I took the non-conventional route of compounding value over time, because the more value I could imbibe, the better my ideation would become, which would mean that my market value would be superior when I did decide to share my output.
Everyone seems to value fast money, but no one seems to value the time it takes to mature a fine wine, or valuable content. Without the challenges, the stresses, the struggles, the frustrations, your content would be worth nothing. But because you go through all of lifes buffet of experiences, and you struggle, and you grow in value over time, even if you're not financially recompensed, your VALUE grows and overtime you become more valuable. Every word you utter has more power. Every example you share is more piercing. Every post you create has a standard.
And you'll find that the more time you spend compounding your knowledge and information, against every single influencer on social media's recommendation, the worth of your output will grow exponentially. This means that, you will reach a point where your knowledge will be sought out because it is singular, because it is rare, because it is unique and in high demand - because there is only one of you.